“You want to create what we call ‘the employer branding’ within the community — not just external branding, but within the company. … It tells a story [of long-term employees] why they stayed this long, how they grew within the company. It tells a story, but it also invites applicants, who say, ‘I want to work for this company.’”

—Vince C. Camacho, managing principal, Camacho Calvo Law Group; and president of the Society for Human Resources Management’s Guam Chapter. He was speaking during an interview with the Journal.