According to Artefact Magazine, matcha has transcended its niche status to become a global mainstream staple and lifestyle statement. Driven by its vibrant aesthetic, health benefits, and social-media appeal, the global matcha market reached an estimated value of $4.5 billion in 2024 and is projected to surpass $5.7 billion by 2027.
MBJ Life — The Magic of Matcha
- Posted on: Jan 07, 2026












